Teaching, Promoting, Cheering UX and SEO Since 2002

Posts in category Web Design

Usability Is My Drug of Choice

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Web site usability and information architecture are still my drug of choice. Whenever I feel close to quitting, I find others who not only believe in the value of UX work, but explain its value better than I can. UX is the New SEO UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has [...]

You Have to See This: The Secret to S...

Figure looking at laptop
Before search engines appeared, how did Internet users find information? Where was information located and who had it all? It is hard to imagine what life was like before the Internet became part of our daily lives.  Schools are removing classes on writing in cursive and replacing them with how to handle Facebook bullies.  Google plans on the [...]

What a User Friendly Website Means to...

Slide from a talk
If you know me, you are aware that I have been doing what I call Holistic Usability and SEO since the year 2000.  From the moment I combined the two practices, I became a black sheep. Search engines are all about the user experience.  It is, and was, all they could do to discover how we want our information delivered to us.  Yahoo! was one of [...]

Advanced Web Design – Motivatio...

Advanced Web Design – Motivation
For my friends who devour case studies in Human Factors and new thinking in web design, here are some of my more recent finds. Service Design Elements that comprise Service Design as a discipline. Introduction to the Fundamentals of Motivation There is little escaping the fact that our motivations or how we explain and conceptualise them dig [...]

Hey Web Site Owners, You STILL Get Wh...

Hey Web Site Owners, You STILL Get What You Pay For
I was struck by Jordan Kastler’s The Hidden Cost Of Cheap SEO & Social Media Labor because I wrote about this in the 1990’s. In fact, my article caught the eye of a local newspaper reporter who later interviewed me about my new business and rather forceful writings. He promoted what I wrote about Yahoo! where I stated, ̶ [...]

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