Hotjar Insights Provides Usability Testing Platform That Has It All

Finally, a usability testing suite with all the goodies packed into one application has arrived. Called HotJar, it is brand new and looking for you.

HotJar Insights has heatmap, polls, surveys, user testing, chat, and more. If you test websites and gather data from them, you likely are using at least 10 different tools. The top testing systems can be expensive, hard to learn, and take up lots of space on your computer. Add it up. It is long past time there is one platform, one price, one system to learn.

HotJar is in beta, looking for people to try it out. Here is one perk:

Funnel & Form Analysis:

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site. Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

Sign up right now and get in on this incredible opportunity.

Sign up here for Hotjar

Advanced Web Design – Motivation

For my friends who devour case studies in Human Factors and new thinking in web design, here are some of my more recent finds.

Service Design

Elements that comprise Service Design as a discipline.

Introduction to the Fundamentals of Motivation

There is little escaping the fact that our motivations or how we explain and conceptualise them digs deeper into our own psyche and that of our societies than very often as designers we are prepared or entitled to look. Furthermore, if Design Thinking and Service Design hold the key to solving larger more complex social problems as (Burns, Cottam, Vanstone, & Winhall, 2006), Brown (2009), Martin (2009), Loevlie (2009) and Miller and Rudnick (2009) have claimed, do we need to start being more capable and comfortable at asking those questions and visualising and conceptualising the responses?

Motivational Design Personas

I want to understand what motivates people’s behaviour in relation to their use of products, systems and services. I feel designers have a duty to better support individuals motivational capabilities. The first phase of beginning to synthesise and communicate this has seen me draft some early personas of motivated behaviour.

Hopefully you will recognise some of the attitudes and motivational states represented as well as levels of engagement that these personas are supposed to represent. As most designers are aware personas are a fantastic tool for visualising users and service stakeholders behaviour.

Feedburner is Dead

Update from John Mueller from Google – “5:09 PM
It’s still up and running – the counts are being worked on. We use it on all our blogs as well :-)?”

Bye Feedburner. It was fun.

If you didn’t get the memo or have the ability to read Google’s universal mind, their free RSS and email subscription service is no longer available.
Cre8asiteforums Moderator, Barry Welford, sounded the alert:

Your Feedburner Subscriber Stats = 0 :should You Worry?

We’re seeking alternatives to Feedburner in that thread.

Recommended Reading for Ecommerce Sites – Checkout Design Usability Data

IF you own or are working on an ecommerce website and have questions about user interface that converts, you may like

The State Of E-Commerce Checkout Design 2012

Here’s a walkthrough of just a handful of the interesting stats we’ve found when benchmarking the top 100 grossing e-commerce websites’ checkout processes:

The average checkout process consist of 5.08 steps.
24% require account registration.
81% think their newsletter is a must have (opt-out or worse).
41% use address validators.
50% asks for the same information twice.
The average top 100 checkouts violate 33% of the checkout usability guidelines.