Hotjar Insights Provides Usability Testing Platform That Has It All

Finally, a usability testing suite with all the goodies packed into one application has arrived. Called HotJar, it is brand new and looking for you.

HotJar Insights has heatmap, polls, surveys, user testing, chat, and more. If you test websites and gather data from them, you likely are using at least 10 different tools. The top testing systems can be expensive, hard to learn, and take up lots of space on your computer. Add it up. It is long past time there is one platform, one price, one system to learn.

HotJar is in beta, looking for people to try it out. Here is one perk:

Funnel & Form Analysis:

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site. Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

Sign up right now and get in on this incredible opportunity.

Sign up here for Hotjar

Ignore Usability Testing at Your Own Risk

While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks.

In my latest column for Search Engine Land, I describe the risks of not performing site testing during the developmental stages of web site design. The testing I recommend is not just on functional or server performance. I would like to see every department, from search engine marketing, to software application development to user interface engineering planning and testing together. This means adding more skills and practices such as information architecture and accessibility testing to QA departments.

Web Site Planning

Nothing bangs you over the head with an “Ah Ha!” moment better than when you realize that to truly make your client or employer’s Web based project successful, you must understand how search engines index and rank, and how people search and make choices from search engines and webpages.

Read the full article – The Value Of Testing Website Usability & Search Engine Performance

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