I have been applying Holistic Usability and SEO practices for 13 years because the combination is powerful for building successful websites. Now, there is a book about it.
Get the download for free.
The Secret to Natural Website Conversions, by Kim Krause Berg
Natural text is an affordable Internet marketing practice that any type of web site owner can implement and yet an enormous number of websites ignore it in lieu of sliders, images and CSS3 navigation. With under five seconds to make a connection with site visitors, your web site must present value, trust, authority, ease of use, main tasks, and answers to top questions, inspire and motivate. My book will tell you how.
The Secret to Natural Website Conversions is a free PDF download available at Internet Marketing Ninjas. Its focus is on increasing website conversions by combining usability and user experience design with organic search engine optimization techniques. This book explains how to decrease site abandonment and bounce rates, increase page views and conversions and send happy signals to search engines.
Every page has tips, advice and provides oodles of examples you can use for your own web pages. It’s also easy to read and non-technical. The Secret to Natural Website Conversions was the topic of a radio show at WebmasterRadioFM and it was such a hit there will be another show about the book.
You can listen to the podcast here at the Ecom Experts show.
One quick peek at any place where search engine optimization is discussed illustrates the mountains of information passed along by generations of SEO’s. I used to spend hours into the night while the kids slept figuring out how to push web pages into the maze of search engines.
I learned from Internet software QA methodology the value of time and paying attention to small details. This is why testing is valuable and should be done by someone other than those who design and build web sites and Internet applications. The same can be said for SEO work. There’s so much to remember to do, making it too easy to overlook important details. Sometimes you’re just in a hurry.
This is not the time of year to mess up on small details or cut corners. It’s a time when everyone is fighting for the same buck as you are. One way to make sure your web site is prepared is to run it through Matt McGee’s How to SEO Your Site in 60 Minutes.
Matt McGee’s How To SEO Your Site in 60 Minutes comes with illustrations and is very readable. It’s not overly technical, making his suggestions easy to apply as you go along. The document comes with updates to all who purchase it, so it becomes a “living document” that will provide value to you long past your needs of today.