Teaching, Promoting, Cheering UX and SEO Since 2002

Posts in category SEO/M Industry General

Dear SEO.  It’s About Ego, Not Ethics

SEO and Ethics
Several years ago I listened to a talk at a search engine marketing conference where the speaker insisted that whatever we were charging, triple it. I kept waiting for the presenter to talk about why our fees should increase that much.  No reason was offered other than, “You are not charging enough.”  I was still doing SEO work along with web [...]

Should User Generated Content Be Kind...

Should User Generated Content Be Kind?
For 17 years I’ve been active in online communities and tried my best to follow one basic rule – “Is it true, necessary and kind?” – with each comment.  It doesn’t always work. When search engines began to listen to social signals coming from Facebook, Yelp, G+, Amazon and countless other web sites where th [...]

Hey Web Site Owners, You STILL Get Wh...

Hey Web Site Owners, You STILL Get What You Pay For
I was struck by Jordan Kastler’s The Hidden Cost Of Cheap SEO & Social Media Labor because I wrote about this in the 1990’s. In fact, my article caught the eye of a local newspaper reporter who later interviewed me about my new business and rather forceful writings. He promoted what I wrote about Yahoo! where I stated, ̶ [...]

SES NY Speaker Deadlines and Pre-Agen...

SES NY Speaker Deadlines and Pre-Agenda Pricing
Today is the last day for pre-agenda discount pricing for those heading for the New York Search Engine Strategies conference in March. The New York conference is very popular, with education, training and networking opportunities in abundance. This is not one to miss! Register today for your pre-agenda pricing, plus another 20% discount. They [...]

Greetings from SES San Francisco: My ...

Greetings from SES San Francisco: My Favorite Photos (so far)
I’m in San Francisco this week for Connected Marketing Week and Search Engine Strategies, San Francisco, 2011, blogging for Libeck Integrated Marketing, where I am a Usability/SEO/Project Manager. The next few days I’ll be bringing you some coverage of a few sessions (there are over 200!), and my favorite photos. So to start with [...]

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