Greetings from SES San Francisco: My Favorite Photos (so far)

I’m in San Francisco this week for Connected Marketing Week and Search Engine Strategies, San Francisco, 2011, blogging for Libeck Integrated Marketing, where I am a Usability/SEO/Project Manager.

The next few days I’ll be bringing you some coverage of a few sessions (there are over 200!), and my favorite photos. So to start with:

  • Packed Crowds at Week of Digital Marketing Training: SES San Franciso 2011
  • There are some interesting new things to note

  • Social Marketing on a Budget Brings Millions in ROI: Search Engine Strategies San Francisco 2011

    Social media solutions on a budget was the topic today at 11am for the Social Media track at Search Engine Strategies in San Francisco today. The biggest proof of a low cost approach that rocked was presented by Jeffrey Harmon, of OraBrush.

Brett Tabke and Bruce Clay

The panel for "Lie Me! Social & Viral Content Tips for Making Your Brand More Sexy

Li Evans, Libeck Integrated Marketing

Mike Grehan

Greg Jarboe

Bill anbd Motoko Hunt, Li Evans

See more Photos from Search Engine Strategies, San Francisco, 2011

Have You Seen My Glasses?

My knee surgery led to my getting a bad head cold, which made me sleep a lot. Once, I fell asleep and my adorable new puppy, Kynya, chewed up my $300 eyeglasses with the special lenses. It is through my fashionable, beat up frames that I share with you now.

If you want to live well and not die prematurely, you MUST read this book.

Says Stephen Spencer in, Reading this book could save your life

I love colors. Six Revisions lavishes us with Beautiful and Creative Examples of Vibrant Web Designs.

There will be more of this…When CyberSpace Gets Too Real

I was wrestling with my conflicting feelings about the death of a person when I’d been through the grieving stages for his friendship three years before. Mad Asthmatic’s wise words helped me reconcile and come to terms with my feelings and I thanked her in this post. She showed up on my blog afterwards with a very sympathetic comment offering even more wisdom in dealing with the situation. It was the last time I heard from her. She died that weekend.

Loved this…Mythology and Blogging

What seems clear to me is that avid blog readers come to blogs to tap into the electricity of the zeitgeist. It’s through contact with these short snackable posts that our readers anchor their days, open up some new lines of thought, get in touch with archetypal imagery, and sometimes find really delineated ‘to do’ lists. Is it really any different then gathering around the fire pit to listen deep into the night as the tales of the gods and heroes get exchanged?”

Hats off to my good friend, Barry Schwartz (Aka “RustyBrick”), who is in Israel right now, but his SearchEngineRoundtable doesn’t miss a beat!

Also, kudos to Virginia Nussy at Bruce Clay blog for doing a great job stepping into another blogger’s shoes.

Gord Hotchkiss has been cranking out some fantastic stuff lately. One such piece is Google Evolving Back to its Core. He writes,

In the meantime, think for a moment how search has positioned itself. Despite one of the worst economic years in recent memory, Google showed 23% growth in revenues. During the same time period, every other economic metric went into free-fall. Consumer confidence plunged to its lowest levels ever. Retails sales and online sales both hit the skids. Let’s not even talk about home sales. The Dow Jones is down 40% in the past year. The economy didn’t just slow down. It screeched to a halt. But in this same time, search kept plugging through without a hiccup. Did the astronomical growth continue? No, but 23% is pretty damn good in anyone’s books.

People kept searching and clicking on ads. In fact, according to AdGooroo and Covario, they did so more than ever. The only thing impacting search right now is the sheer fear of advertisers who are being assailed on all fronts.

PeterD always nails it. Every time. The man is a God. The 100+ Ranking Variables Google Uses, And Why You Shouldn’t Care

The future of SEO, therefore, will be increasingly about engaging people. The search engines will be measuring the signals users send.

And finally, just a wee article I wrote while on painkillers for my knee. Hence, The Extended Brain, Search Marketing & User Experience Design.

When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice:

Larry: “Gee Sergey, what do you want to do tonight?”
Sergey: “The same thing we do every night, Larry—try to take over the world.”

Look at the Usability, SEO, Web Design and Cool Stuff I Saved Up For You

Every town should have a winning team and Philadelphia is no different. Traditionally, our sports teams get whisper-close to huge wins and then crap out in the last seconds. Tonight, nobody is breathing anywhere near Philadelphia. If the Phillies beat the Tampa Bay Rays tonight, no cheese steak is safe. To celebrate any excuse to root on the Phillies, I decided to open my secret stash and share some of my finds with you.

Update: The Philadelphia Phillies won the 2008 World Series in game 5 of 7.

Strategy

Where to put those danged ads is nicely presented in 17 Ways To Increase Advertising Income On Your Website

Usability Math.

Loopy linking.  There are times when a web site’s link structure and navigation paths are like a cornfield maze with scarecrows pointing in both directions at the same time.  Rebecca Kelly tackles the topic well in Are You Forcing Your Users to Superfluously Click?

SEM (Search Engine Marketing) by Barry Welford continues the MRN series at Cre8tive Flow.

Trust

I understand that not everyone agrees on what marketing and trust are or even if the two can share the same bathroom. I do understand, however, that if your customers don’t trust you, your brand or your company, a lot of money is wasted. Peter DaVanzo wrote a tasty article on the topic for SEO Book called Earning Trust One Click At A Time. The article is loaded with suggestions.

Be nice. Jared Spool’s What Goes into a Well-Done Critique describes how to not be a jerk.

Visual

Like it rough? Free High Res Rough Textures

Design inspiration cup runneth over…50 Beautifully Dark Web Designs

Sexy women sell. Booth Babes. Marketing eye candy or sexist manipulation for desperate nerds?

You can’t con an icon. Icon Design Tutorial

Take a Bow

My number one favorite firm for travel and hospitality industry websites, Blizzard has hired new Vice President of Sales George Meshkov. Kudos to Blizzard Internet Marketing. I love their dedicated staff and wish them the best.

When she’s not kicking puppies or losing her cats, Lisa Barone is writing for her new employer, WeBuildPages and their new blog, We Build Pages Internet Marketing Blog.

Meet the incredible Shelley Powers.

Congrats to Digital Operative on the launch of their web site. To announce your web site, check out this new announcements forum.

Tools

Some new toys to play with:

FieldCREW in development.

Shorten the knee-length of your long URL with Cli.gs. It shortens. Tracks. And bakes brownies.

Try out CoPilot if you like helping people.

Save Money. Save Time.

Save money, save your company. Save your sanity with affordable web site usability support.

Ok.

Go Phillies!

Cre8asiteforums News, SEL, Key Relevance Coverage, Marketing Right Now

Is it just me, or is everything feeling very strange lately? Good friends are literally being beat up online and their reputations taking serious blows.  I visualize a slight breeze, picnic lunch with wine, beer and good friends under a big spreading oak tree and deciding which puffy clouds look like cows in the sky…

Marketing Right Now

Barry Welford has a series running called “Marketing Right Now” (or MRN) running at the Cre8asiteforums Blog, Cre8tive Flow. His latest post is MRN – The Blog. If you would prefer to start at the beginning of the series, MRN starts here.

From Barry’s introduction:

This series of articles provide the essential information you need to do successful marketing. There are seven articles in the series and each is about 1000 words long. The guiding principle has been to give you what is essential, to cut out all unnecessary prose, rather than to have you read a huge tome.

Speaking of Cre8asiteforums, we have implemented two new items. Due to the enormous problem of bot spam, ALL new members are required to pass through a 3 pronged validation process, with the final step being Admin approval. All new members must have no prior record of spam history.

The second addition is attractive to those of you seeking inexpensive advertising. Cre8tive Community Announcements & Jobs Board is a fee-based forum for classified advertising. The fee you pay goes into our “give back” revenue, where we support conferences, “camps”, “unconferences”, scholarships, course, and much more. We provide 2 URLS and 100 word space. (No-follow links but posts are indexed.)

Interesting Finds

Discussion: A World Without Search Engines

Key Relevance Covers Emetrics in Washington, DC, coverage by Li Evans.

Also by Key Relevance was this personal account, by Christine Churchill on SMX East recently.

Lee Odden’s Top Rank blog has a good post called Corporate Blogging Trends, Insights and Events

News

I was invited to join the writing team for the “Just Behave” column at Search Engine Land, where I join Lance Loveday, Shari Thurow and Gord Hotchkiss. It’s an enormous honor to be joining book authors and esteemed industry leaders.

And….In The Nobody Cares Kim Department

An alien appears to have taken over my college freshman daughter, Arielle. She lives at home still, while working at nights and taking a full-time college course load. In her spare time, she’s been organizing ALL the closets, the entire kitchen, food shopping for me and not only doing everyone’s laundry, but folding it! Our most deepest and heartfelt thanks to whatever planet You sent this one from.

May we keep her?

Those on Twitter and Facebook have already put up with me yesterday about this but I’m still in awe, so bear with me, please. My 14 year old son (he’ll be 15 next month), Stefan, won the gold medal in his class (age/weight) in the USAPL Northeastern USA Power Lifting Championship Regionals. I posted pictures of him here.

Nine tries and successfully completed all 9 attempts. Final totals for him:
Squat – 285 lbs
Bench Press – 155 lbs
Dead Lift – 340 lbs

We have weight room and exercise equipment (courtesy of generous family members who support Stefan and his sports stuff). Last evening Stefan taught me how to Dead Lift using proper form. I did 70 lbs!

Better yet, he didn’t laugh at me.

Interview with Sugarrae, How to Fight Nice, and Getting Sued for Negative Publicity Online

I’m pleased with how my Interview with Rae Hoffman aka “Sugarrae” went. I’m a working mother with spouse, house, pets, and lots of commitments and responsibilities. I’ve long dreamed of having my own office outside my home. Rae has achieved milestones and worked harder than most might in her set of circumstances.

On affliliate marketing, Rae states:

I see those who “get” the challenges coming up getting pretty damn sophisticated at what they do, myself included. I see those who refuse to evolve watching their checks get smaller and smaller as more time passes. I definitely see the opportunities for people who understand affiliate marketing in addition to audience development and SEO growing, even if I don’t see the number of people taking them (or who have the skills to take them) doing so.

I invite you to get to know her in Smart, Driven and Air Guitar Ready, Sugarrae, view the videos and if you’re a member, take the interview for a Sphinn.

One of the reasons Rae stands out is she speaks her mind. She, like me and many of us, may at some point say something that others disagree with. I’m becoming more and more convinced that online communication is an art form, or at least, something to be taken seriously if you want to be understood the way you intended.

This article, Putting our Hot Heads Together, by Carolyn Wood, discusses forums and blog communities and how to discuss or debate and still be civil. It’s one of the smartest articles I’ve seen on this topic. As she says, it’s more than understanding and applying basic netiquette. It’s understanding when private should remain remain private. We can ignore trolls, grumps and “people who’ve got some sort of wedgie problem goin’ on”. She writes:

Even when we disagree with the author, we don’t need to take the directly opposing view—even if the author is cruisin’ for a bruisin’. Like taco drive-ins and 401K programs, arguments in online magazines offer more than two choices. We can go for the prize behind Door Number Three: the Great Idea or small suggestion that actually moves the conversation forward, that clarifies or sharpens the points in the article and suggests an even better way—one that transcends two bitterly different views. It’s here, at the juncture of opposing opinions and a third alternative, or a fourth, that we may come closer to a truth that improves one corner of the web.

A List Apart, always a premier source of intelligent, thought provoking articles, has also released Deafness and the User Experience (Discussion at Cre8asiteforums in our Usability Forum here.)

To provide better user experiences for the Deaf, we need to stop thinking of deafness as simply the inverse of hearing—we need to understand deafness from both a cultural and linguistic perspective. Moreover, to enhance the online user experience for the deaf, we must understand how deafness influences web accessibility.

Don’t forget – The Survey For People Who Make Web Sites, which closes August 26.

With online reputation management topics being hot, this may be of interest. Blogger sued for $20 million for calling a business a “scam”.

The legal rights of bloggers are murky. What rights belong to Leslie and bloggers like her who express opinions and review products and businesses on the web? What does the First Amendment mean to bloggers and do bloggers need protection beyond the rights protected by the US Constitution?

And finally, when you Tweet, it could end up on some news site somewhere.

My 5 seconds of fame.

Moving Right Along

What a wild year. I hit an age milestone and one child has grown up and is training me on how to be the mother of someone who has her own car, job, boyfriend and still never makes her bed.

School is almost out for the summer. Already my son finished the baseball season for team number one, and now he’s on his second team, where they play into July. They’ve only lost one game so far. Freshman high school football camps and practice for him start the week after school ends. Hockey in the morning for him ends this Friday. No more waking up at 5:30 am! Yay!

We’re replacing carpet, painting rooms, building another deck, and making way for a hot tub given to us by a friend.  I still haven’t finished the veggie garden, so we’ll have harvest in December.  No vacation or trips to conferences, but I’m helping to plan a local SEO gig for the Fall.

While home life is complete chaos and I’m officially “old” and not sexy/attractive anymore (according to marketers and porn sites), I’m still working and supplying web site usability support to search engine marketers and web site companies and enjoying my volunteer local web site projects (doc.).

As some of you may know, I’m also creating and building a new web site called Akesana.com. A MySpace page for Akesana was set up to blog on the progress.

A wee bit of a tease…

Akesana.com is the brain child of Kim Krause Berg, aka “Cre8pc”. World weaving requires an open mind and the capacity to love. We’re not just talking about selective open minds. We’re not talking about regulated love. To understand Akesana is to walk into a world where touch and connections are not taboo and energy is creative, curious, and welcoming. You may be surprised to find string theory, art and web site design – all in one site. Few will understand Akesana. Some may have the courage to visit but few will remain there. Because what we’ll create is going to be painful.

My friend, Donna Fontenot, has some new projects going too. One of them is for SEO and related bloggers.

Do we still need Meta Keywords?. I just about forgot we ever used them. Ammon Johns delights with:

There is a (sneaky) use of keywords however. You use it to deliberately mislead your competitors keyword research.

Did you know Cre8asiteforums has a Tech News Reporter?. We never stop trying new things there. This idea was started by a member and we supported him.

Of course, you have to still believe in forums. I do.

The May 2008 issue of the Journal of Usability Studies is out now.

The Search Engine College has a new course Article Marketing and Distribution! (And will have more if I ever get my act together and write the two I proposed, in addition to my existing Web Site Usability Course.)

I’m Reading (Thanks to a lot of birthday gift cards from those who know I’m a bookaholic!)

The Elegant Universe. Weird how this book came into my life. I have no recall on how I came to know the book but it fits perfectly with what’s been going on in my head.

Eckhart Tolle’s The Power of Now and A New Earth, because so many people recommended them.

Web Form Design: Filling in the Blanks by Luke Wroblewski. I couldn’t wait to buy his book. Nobody knows forms better than Luke.

Building powerful and robust websites with Drupal 6.

In the “Nobody Cares Kim Department”

I love to stir-fry and my step-son chose a new Wok to give me for my birthday. This pork stir fry idea turned out well. If you have any favorites, I’d love to hear about them. It’s the easiest way to get veggies into the kids. Except for zucchini. The youngest one thinks I’m trying to kill him when I make zukes.

Graduation party on Saturday night with family. Then “senior week”, where my kid opted to go to Canada rather than the beach. (Free place to stay sells.) I squished out more funds to help her buy her first car. A 1995 Saturn coupe with 50,000 miles on it. It’s not the Eclipse she wanted. Poor baby.

Her college forms are almost done.

Can hardly believe I’m sending a kid to college who begged for a Hannah Montana Toothbrush last Christmas.

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