The new series, The Beal Deal, features interviews by Andy Beal that are run on Saturday’s for a relaxing read. Today’s post features my interview.
Andy has known me for most of my career. We’ve “grown up” in this biz together. In fact, Andy was one of the handful of people in the search marketing industry who [...]
When I brought up the topic of requirements gathering and documentation during a talk at SMX East last year, I was stunned at the positive response that followed.
Clearly, not enough attention on web site planning is discussed or taught. Segments are, such as the navigation or content. User interface is debated. Goals are tossed about but s [...]
When it comes to marketing to women on the Internet, there’s only one person I turn to for advice and insight, and that’s Holly Buchanan. When she and Michelle Miller wrote The Soccer Mom Myth, Today’s Female Consumer: Who She Really Is, Why She Really Buys, I couldn’t get my hands on the book fast enough.
Adding to t [...]