Teaching, Promoting, Cheering UX and SEO Since 2002

Posts in category Articles

Pinky and the Brain, Search Marketing...

Pinky and the Brain, Search Marketing & User Experience Design
When Google went from being just another new search engine to the search engine, I couldn’t stop comparing the company to the cartoon series, Pinky and the Brain. In my mind, the conversation between Larry and Sergey was identical to the two lab mice: Larry: “Gee Sergey, what do you want to do tonight?” Sergey: “The same thing we do ever [...]

Balancing Search Marketing & Use...

Balancing Search Marketing & User Experience: Why Bother?
Yesterday a colleague asked me to find information on software application response times. I responded with some qualifying questions to refine my assistance but what it boiled down was this: the corporate powers wanted to know how much they could fudge things so that an ecommerce software application could roll out into “production” even tho [...]

No Guidance, No Interaction, No Sale:...

No Guidance, No Interaction, No Sale: Improving Internet Shopping Usability
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage. Therefore, should a visitor arrive via a search engine to a landing page within the web site, they were out of luck. No guidance, no interacti [...]

You Had Me At the Search Engines

You Had Me At the Search Engines
You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page. How many times has this scenario happened to you? You’ve performed a search in a [...]

Blog Usability – How to Reach Your Bl...

Blog Usability – How to Reach Your Blogging Happy Place
Congratulations! You’re a blog owner. It has a catchy name. After submitting a blog post, you’re amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that “Cool Blogger”. Next year, you’ll retire to some tropical island because your blog success is like winning the lottery. Or [...]

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