While more web site development companies understand why human factors web design contributes to long term business and brand success, there are still those not investing and taking risks.
In my latest column for Search Engine Land, I describe the risks of not performing site testing during the developmental stages of web site design. The testing I recommend is not just on functional or server performance. I would like to see every department, from search engine marketing, to software application development to user interface engineering planning and testing together. This means adding more skills and practices such as information architecture and accessibility testing to QA departments.
Nothing bangs you over the head with an “Ah Ha!” moment better than when you realize that to truly make your client or employer’s Web based project successful, you must understand how search engines index and rank, and how people search and make choices from search engines and webpages.
Read the full article – The Value Of Testing Website Usability & Search Engine Performance