Competition is But a Click Away

Luke Wroblewski, in the quote below, backs up my frequent statement to clients that competitors are only a click away.

“Barriers to entry in digital products are very low. There are now so many websites that functionality and technology are baseline features and users differentiate on the basis of how something works – the experience they have with it. When competing services are a click away, managing that experience and giving people something they really want to use goes a long way to getting people interested in your output.”

— Source The web designer’s guide to user experience. Article written by Craig Grannell.