Content Sites Satisfy Users Needs Best

I thought this was an interesting, strong statement by Jakob Nielsen:

When people have questions or want to accomplish tasks, they turn to their preferred search engine — which is why search engines collect billions and content sites collect peanuts, despite the fact that they’re the ones actually satisfying the users’ needs.

Source: Social Media Outsourcing Can Be Risky

His article offers good advice and solutions regarding adding videos to web sites.

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