Internet Shopping Usability Means Let Them Buy It Online

For my next installment for Just Behave, at Search Engine Land, I described an online shopping experience that ended in no sale, even after checking out 10 web sites for the same product.

Internet Shopping Usability: No Guidance, No Interaction, No Sale is how my search for a product I already owned and wanted to buy again for my son, ended in no sale.

If you are a re-seller, this is a must read if your web site isn’t ranking well or selling. If you are an ecommerce web site owner, the lessons in this article may be applied to your site to help you solve mystery abandonment signals from your potential customers.

Note: SEO’s will find the article was submitted to Sphinn here.