Interview with Sugarrae, How to Fight Nice, and Getting Sued for Negative Publicity Online

I’m pleased with how my Interview with Rae Hoffman aka “Sugarrae” went. I’m a working mother with spouse, house, pets, and lots of commitments and responsibilities. I’ve long dreamed of having my own office outside my home. Rae has achieved milestones and worked harder than most might in her set of circumstances.

On affliliate marketing, Rae states:

I see those who “get” the challenges coming up getting pretty damn sophisticated at what they do, myself included. I see those who refuse to evolve watching their checks get smaller and smaller as more time passes. I definitely see the opportunities for people who understand affiliate marketing in addition to audience development and SEO growing, even if I don’t see the number of people taking them (or who have the skills to take them) doing so.

I invite you to get to know her in Smart, Driven and Air Guitar Ready, Sugarrae, view the videos and if you’re a member, take the interview for a Sphinn.

One of the reasons Rae stands out is she speaks her mind. She, like me and many of us, may at some point say something that others disagree with. I’m becoming more and more convinced that online communication is an art form, or at least, something to be taken seriously if you want to be understood the way you intended.

This article, Putting our Hot Heads Together, by Carolyn Wood, discusses forums and blog communities and how to discuss or debate and still be civil. It’s one of the smartest articles I’ve seen on this topic. As she says, it’s more than understanding and applying basic netiquette. It’s understanding when private should remain remain private. We can ignore trolls, grumps and “people who’ve got some sort of wedgie problem goin’ on”. She writes:

Even when we disagree with the author, we don’t need to take the directly opposing view—even if the author is cruisin’ for a bruisin’. Like taco drive-ins and 401K programs, arguments in online magazines offer more than two choices. We can go for the prize behind Door Number Three: the Great Idea or small suggestion that actually moves the conversation forward, that clarifies or sharpens the points in the article and suggests an even better way—one that transcends two bitterly different views. It’s here, at the juncture of opposing opinions and a third alternative, or a fourth, that we may come closer to a truth that improves one corner of the web.

A List Apart, always a premier source of intelligent, thought provoking articles, has also released Deafness and the User Experience (Discussion at Cre8asiteforums in our Usability Forum here.)

To provide better user experiences for the Deaf, we need to stop thinking of deafness as simply the inverse of hearing—we need to understand deafness from both a cultural and linguistic perspective. Moreover, to enhance the online user experience for the deaf, we must understand how deafness influences web accessibility.

Don’t forget – The Survey For People Who Make Web Sites, which closes August 26.

With online reputation management topics being hot, this may be of interest. Blogger sued for $20 million for calling a business a “scam”.

The legal rights of bloggers are murky. What rights belong to Leslie and bloggers like her who express opinions and review products and businesses on the web? What does the First Amendment mean to bloggers and do bloggers need protection beyond the rights protected by the US Constitution?

And finally, when you Tweet, it could end up on some news site somewhere.

My 5 seconds of fame.

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