I guess it’s human nature to invent, invest, network, work together and build layer upon layer of The Thing We’re Doing. And, it’s our legacy as people to chip away at the foundation and pillage the treasures until there’s barely a hint of what was the original thought.
We are splintering into sub-groups who debate the meaning of design or usability endlessly instead of working together to build a shared understanding of the extensive body of knowledge the profession has amassed over the past several decades and come up with a way to clearly explain our value to outsiders.”
Yet over the past 1 ½ years I’ve seen a change in the SEO industry. The very cornerstone of this industry is being ripped to shreds. Is it because the industry has grown so much over the last few years? Can we return to the glory days of SEO?
Maybe I should have called this post, “Growing Pains”.