Teaching, Promoting, Cheering UX and SEO Since 2002

Marketing Inspiration for Nonprofits

I was young the day John F. Kennedy was killed but I knew the world had changed. I remember my college house mates and I huddled in shock the day John Lennon was shot and killed. Maybe it was the influence of those two tragic events because on the very day I first saw the Internet I thought to myself, “This can help create peace (cre8pc).”

Next year Cre8asiteforums will be 10 years old for me. For most everyone else, it’s younger. But for me, it’s 10 because I launched its first incarnation, the Cre8pc Website Promotion club, in Yahoo! in 1998. Its present forums-like format came about in 2002.

As the forums and I grow older together, something has been nagging me. I am not doing what I set out to do in 1995 when I decided to become a webmaster. I’m not consciously participating in creating a good world. I’m not doing enough of whatever it is I’m supposed to be doing and of course, every day I wonder what the heck that something is.

I decided one day that I’m not alone. There are others like myself who are using the Internet to do good things for other people, places, countries, kids, organizations, clubs, animals, the planet, parents, business support, etc. Who are they? Where are they? What can I do to help? What can they can teach me? How do we connect? Are their efforts worth it?

In January, Cre8asiteforums will have news on our new non-profit forum. We will showcase people and companies devoted to marketing non-profit organizations and web sites. We want to explore who they are, what they do, how they do it, who they do it for and why they care.

But why wait until January?

I Have Great Friends

First, is Elizabeth Able who, despite personal hardships, has a blast rallying for causes and educating along the way. She’s launched a meme, called Tips for Nonprofits Meme.

I’m starting a round of blog tag in support of nonprofits that have an online presence. The idea is to write up one tip for how nonprofits can benefit from an online presence, and challenge others to do the same. Don’t worry about having the same tip as someone else, as long as your take on the tip adds something to the original idea.

This meme comes with four guidelines:

1. Offer one tip
2. Tag three people. Bonus points for including blogs that support or represent nonprofits.
3. Please link back to this page. If you link, I will contact you about including your tip in a compilation of tips generated by this meme.
4. Remember to pass on the guidelines

Unsure how to respond to Liz when she tagged me for this meme, the answer came when I got word from my friend BJ Cook of the soon to launch company, Eleho.org. He’s helping to get the word out about Burma and the genocide happening there. He wrote to me about TheRoadFilm.com

“5 local San Diego young professionals risked their lives to share never seen before footage with us and are now on a mission to bring it to the world.”

The web site is about a journey and following through when you’re called on by that Inner Bonk on the Head. It’s a story of doing, not sitting back and waiting for someone else to take action.

I hope Liz doesn’t mind that my “tip” for nonprofits is simply to find ways to get the word out on your project. All I did was to get an email from a friend about his latest adventure. He was smart to tap me because he knows I love to support my friends. Marketing can start with gentle conversations.

I’m tagging:

I like the conversations from people like Jennifer Laycock and The Lactivist, which supports an Ohio breast milk bank.

Heather Swain, owner of Rememberwell.net, “The spot for alternative death and dying information”.

Seo By The Sea’s, Bill Slawksi, because his post on Green Communities and Social Networks was viewed by a large number of people and is an excellent resource for anyone researching nonprofits and conscious living.

Next year, in addition to the steady stream of usability, user experience design, marketing, search engine, search engine marketing and social media news, there will be one more angle coming from here and Cre8asiteforums.



  1. December 13, 2007    

    You’re so right Kim. I guess that’s why I stick to Conversational Marketing. It starts with those that you know are willing to take the first step and tap their own network because what you have to say is authentic. What Eleho is trying to do goes beyond wearing a red shirt, starting a Facebook group, Myspace group and are educating those around them to create evangelists within their direct community of San Diego and hopefully spread to the world. thanks so much for the coverage!!!

  2. December 14, 2007    

    Good to see you doing something else positive, Kim. You already do a lot of good in the world, but one more good is …well…a good thing. :)

    We all tend to lose sight of our most important goals from time to time, but if we remember them occasionally, we can always turn things around again.

    Good luck with the new non-profit forum. I know there will be many who will benefit from it.

  3. December 14, 2007    

    I am not a non profit but I do believe in them. I have never made a profit .
    But to become a non profit I would have to risk being kicked out of a company I am forming to help children realize that love is the strongest force on earth . Prayer and love can get you out of a lot of struggles in life .
    I am the only one I know of that does my artwork .
    I want to be around as long as God gives me to help children learn to love people more .

  4. December 14, 2007    

    This is a great development, Kim. Hopefully you’ll not encounter any competition for this concept but only cooperation. After all, I think it’s the more the merrier. We can’t have too many of these ways of getting more people involved.

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