To help celebrate two years as the leading print publication for the search engine marketing industry, Search Marketing Standard is deeply discounting its subscription rate until December 10, 2007. Not only that, they’ll donate $1 to Toys for Tots, for every subscriber that uses the coupon code.
For a limited time only, new subscribers can get a 67% discount off the subscription price. This means a 1 year U.S. subscription would be $4.95 (International – $6.60). The magazine comes out 4 times a year and is loaded with articles covering search engine optimization, marketing, usability and related web design themes.
To get this rate before the special ends, Subscribe here and use this coupon code: HOLIDAY67
The Winter edition is out and once again its packed. There’s an interview with social media marketing expert, Chris Winfield, of 10e20. Kevin Gold writes about conversions in “Conversion Rates are Relative”, and Tom Dahm writes an interesting piece called “The Banner Ad Strikes Back”. The winner of Marketing Pilgrim’s SEM Scholarship Contest, Jeff Horsager, gets to see his winning article in print. It’s called “Increase Conversion Rates with Google Website Optimizer”.
Social media fans may enjoy Joe Whyte‘s “I’ve Stumbled, Dugg and Reddit and It is Del.icio.us – What Next?” Another interesting topic was covered by Milind Mody called “Outsourcing Search Marketing to Low-Cost Labor Destinations”. Two usability articles made this issue. I wrote “Website Feedback: Your Secret Online Marketing Tool” and Nick Osborne also tackled conversions with “Why Now? Using the Power of Urgency to Increase Online Conversion Rates”.
With 14 articles in this issue, there is something for everybody. If you’re new to SMS, now’s a great time to pick up a subscription, try it out and benefit a great cause.