There’s a good discussion taking place on user personas that isn’t overly technical for those not familiar with them. Cre8asiteforums’s Usability forum is tackling not only what user personas are, but how they might be implemented during the course of web design.
In addition, how do you present the value of user persona development to your company?
Several resources and techniques are presented by members. Though not advanced information by any means, the discussions is a nice introduction to what user personas are and why they are helpful to web design. If you are a small or medium sized business with a web site, the topic may be interesting to you as a way to enhance your present site.
Discussion: Thinking About User Personas