Three days into the Search Engine Strategies conference and I finally had a chance to grab a copy of the latest issue of the Search Marketing Standard magazine distributed free for attendees. The theme is “International Search Markets” and there’s also an interview with Danny Sullivan on Personalized Search.
I’ll have to wait until the plane ride home to read it front to back, but it looks to be loaded, as usual. Topics include universal search, Ask.com, local search and PPC, link building by Eric Ward, global search markets, tools coverage and choices used by pros by Kalena Jordan, social media marketing, mobile marketing, and here’s the real news, they’ve added a usability category.
For this issue, I wrote about increasing conversions with your forms. I wanted to offer actionable advice with easy ideas you can implement now. It’s always the small details that offer a huge bang for your buck with just a few more minutes of your time.